Friday, January 29, 2010

Case Study--Seller Sold Home in 19 Days and He Picked the Price

Jason is a real estate investor and had a Puyallup home to sell. He had bought it with the intention to fix it up and sell it. Once he contacted me, I did an analysis of the current market value it might get once it was market ready. From there, he knew which repairs would make sense. He didn’t want to either over improve or under improve the home.

After the repairs were done, I paid for the home to be pre-inspected, staged and professionally photographed. We talked about pricing and he decided on an initial list price. After some showings with no offers, we were strongly talking about dropping the price.

We then got an offer which was lower than our planned price drop. I recommended we drop the price so that either the 1st buyer would up their offer or another buyer would show. The first buyer came up to our price, only 19 days after coming on the market.

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